We opened the Boudoir Pink lingerie shop in Ulverston (the l’aal town with a big heart and many festivals) on a hectic day in October 2006 with champagne,canapes and everything pink.

We have now established ourselves as the premier lingerie shop on the Furness Peninsula, offering what we believe are the best quality ranges on the market at the best prices.

Boudoir Pink is a family business with Cathy Hodder front of house so to speak and myself (long suffering husband) doing all the menial back room stuff.

We have recently signed up to help with the breast cancer awareness campaign which we fully support by holding special days and events and supporting both our local ladies and the St Mary's hospice with the support of the Two by Two fashion shop.

We offer our customers a full measuring & fitting service which is very honest and you are guaranteed to look like you have lost at least seven pounds (that’s if like 80% of women you are not wearing the right size bra).

We are warm & friendly & look forward to seeing you but if you can’t get to see us you can now buy online & receive the same level of service we are famed for.